What this prompt does: Compares ranking pages to uncover missing topics, questions, angles, and opportunities.
Best AI tool: Gemini 3.1 Pro + Google Search, particularly useful for large inputs and live search-grounded research.
Best for: Finding the stuff competitors forgot to cover.
Prompt
[task]
Analyze the current search results for:
Primary keyword:
[KEYWORD]
Target country:
[COUNTRY]
Competitor URLs/content:
[PASTE URLs OR CONTENT]
Identify the content gaps and opportunities that could help a new article provide a more complete and useful answer.
[context]
Compare the competitors across:
– Topics covered
– Subtopics covered
– Questions answered
– Questions ignored
– Definitions
– Examples
– Data/statistics
– Expert insights
– Templates/tools
– Comparisons
– Tables
– FAQs
– Original research
– Practical advice
– Commercial information
Separate:
- Topics everyone covers
- Topics only some cover
- Important topics nobody covers
- Questions users are likely to have that competitors don’t answer
- Opportunities to provide a genuinely better resource
Do not treat “more words” as a content gap.
[examples]
If five competitors explain “what X is” but none explain:
– When X should be used
– When it should not be used
– Real-world examples
– Common mistakes
– A practical template
Those are potential opportunities.
[persona]
Act as an SEO strategist, SERP analyst, and editorial researcher.
[format]
Return:
### SERP Overview
– Dominant intent
– Typical article format
– Typical depth
– Common structure
### Content Gap Matrix
| Topic | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Competitor 5 | Opportunity |
### Missing Questions
### Unique Angles
### Recommended Article Structure
### Top 10 Opportunities Ranked by Impact
For every major recommendation, explain why it could improve the page.
[tone]
Critical, evidence-led, and commercially aware. Do not recommend content simply for the sake of being different.