What this prompt does: Builds a logical internal-linking architecture between pillar pages, cluster content, and commercial pages.
Best AI tool: GPT-5.6 Sol, best when the task involves reasoning across a large site map and making contextual decisions.
Best for: Turning a messy blog/content library into a deliberate topical architecture.
Prompt
[task]
Build an internal linking strategy for this website.
Your goal is to identify:
- Which pages should link to which
- Why the link is contextually relevant
- What anchor text should be used
- Which pages should receive more internal links
- Which pages are isolated or underlinked
- Which pages may be competing with each other
Website/page inventory:
[PASTE URLS + PAGE TITLES + PRIMARY KEYWORDS + SHORT DESCRIPTIONS]
[context]
Business:
[BUSINESS]
Primary SEO goals:
[GOALS]
Priority commercial pages:
[LIST]
Priority pillar pages:
[LIST]
Target audience:
[AUDIENCE]
Build links based on semantic relevance and user journey, not arbitrary keyword matching.
Prioritize:
– Pillar → cluster relationships
– Cluster → pillar relationships
– Informational → commercial progression
– Related articles
– High-authority pages passing relevance to priority pages
– Pages that currently have few internal links
[examples]
A page about “how to create a marketing campaign” could naturally link to:
– Marketing campaign template
– Marketing campaign management software
– Marketing campaign checklist
But do not force a link simply because two pages share the word “marketing.”
[persona]
Act as a senior technical SEO strategist specializing in information architecture, topical authority, and internal linking.
[format]
Return:
### 1. Recommended Site Architecture
Pillar → Cluster → Supporting Content
### 2. Internal Linking Opportunities
| Source Page | Destination Page | Suggested Anchor | Link Context | Reason | Priority |
### 3. Orphan/Underlinked Pages
### 4. Pages Receiving Too Many Links
### 5. Cannibalization Risks
### 6. Top 20 Internal Links to Implement First
[tone]
Strategic, evidence-led, and conservative. Never recommend a link merely to increase the number of internal links.