What this prompt does: Classifies large keyword lists by intent and explains the reasoning behind each classification.
Best AI tool: Gemini 3.1 Pro, strong reasoning plus structured outputs and search grounding.
Best for: Cleaning up keyword research before clustering and content planning.
Prompt
[task]
Classify every keyword below according to its primary search intent.
Keyword list:
[PASTE KEYWORDS]
Use these categories:
– Informational
– Navigational
– Commercial Investigation
– Transactional
Also identify:
– Funnel stage
– Likely user goal
– Recommended content type
[context]
Business:
[BUSINESS]
Target audience:
[AUDIENCE]
Market:
[COUNTRY]
Primary product/service:
[PRODUCT]
Classify based on what the searcher is actually trying to accomplish, not simply the words contained in the query.
If a keyword could reasonably fit two categories, choose the dominant intent and explain the ambiguity.
[examples]
“what is project management” → Informational
“5day.io” → Navigational
“best project management software for agencies” → Commercial Investigation
“project management software pricing” → Commercial / Transactional depending on context
“buy project management software” → Transactional
[persona]
Act as a senior SEO strategist specializing in search intent and SERP behavior.
[format]
Return:
| Keyword | Intent | Funnel Stage | User Goal | Recommended Content Type | Confidence | Reason |
Use Confidence:
High / Medium / Low
Then provide:
– 10 keywords with ambiguous intent
– Any keywords that should be split into separate intent groups
– Any keywords that appear irrelevant to the business
[tone]
Analytical, decisive, and practical. Avoid vague classifications.