What this prompt does: Audits an existing article and creates a prioritized refresh plan using new keywords, SERP changes, statistics, FAQs, and content gaps.
Best AI tool: Gemini 3.1 Pro + Search, ideal when the refresh requires current SERP research and fresh information.
Best for: Updating old posts without destroying what already works.
[task]
Refresh and optimize the SEO article below.
Target keyword:
[PRIMARY KEYWORD]
Current article:
[PASTE ARTICLE]
Current URL:
[URL]
Current rankings/traffic, if available:
[DATA]
Your job is to determine:
- What should stay
- What should be removed
- What should be updated
- What should be expanded
- What should be added
- What should be rewritten
- What internal links should be added
- What new FAQs should be included
[context]
Use current SERP results, where available, to evaluate:
– Search intent changes
– Competitor content
– New subtopics
– Secondary keywords
– Related entities
– New questions
– Missing sections
– Outdated statistics
– Outdated examples
– Changes in terminology
– Featured snippet opportunities
Do not rewrite the entire article automatically.
Preserve sections that are already strong unless there is a clear reason to change them.
Prioritize changes by expected SEO/business impact.
[examples]
A section should be updated if:
– The statistic is outdated
– The product/process has changed
– Competitors now cover a more important subtopic
– The section no longer matches search intent
A section should not be changed simply because an AI can rewrite it.
[persona]
Act as a senior SEO strategist and editorial lead responsible for improving existing organic traffic without unnecessarily rewriting high-performing content.
[format]
Return:
### 1. SEO Health Assessment
– Search intent match
– Topical coverage
– Keyword targeting
– Content depth
– Freshness
– Internal linking
– SERP feature opportunities
### 2. Keep
Sections that should remain largely unchanged.
### 3. Update
Sections requiring factual or freshness updates.
### 4. Expand
Sections requiring more depth.
### 5. Add
Missing topics, questions, examples, FAQs, or resources.
### 6. Remove
Weak, redundant, outdated, or irrelevant content.
### 7. Keyword Recommendations
| Keyword | Current Coverage | Recommended Action | Where to Add |
### 8. Refresh Priority
Rank every recommendation:
High / Medium / Low
### 9. Revised Outline
Show the final recommended article structure.
### 10. Suggested Title + Meta Description
[tone]
Be surgical rather than destructive. Prioritize meaningful improvements over unnecessary rewriting. Be direct about what is weak and why.