Has it ever happened that clients ask you for updates you can’t confidently give? Or somehow, everyone on your team is working overtime but falling behind?
That’s the chaos Cuneiform lived in until they centralized everything inside 5day.io.
When you don’t know who’s doing what, or where anything lives, you’re not leading a team. Rather, you’re playing with air traffic control in a storm.
By implementing 5day.io, Cuneiform saved 700 hours, launched every campaign on time, and increased revenue by 12%. How? Because instead of working harder, they chose to solve the problem of working in sync. And 5day.io made that accountability visible.
This article will break down some of the most common challenges Cuneiform marketing agency faced and how they solved them with 5day.io’s a marketing project management tool.
Why project managers in Cuneiform struggled to stay aligned
At Cuneiform, all the people deeply cared about delivering the best possible outcome. So, competence was not in question. Then how did the cracks start to show up?
- Projects were derailing because no one could see the full picture
- Tasks lived in one place
- Feedback lived in another
- Handoffs happened late or not at all
Everyone was accountable for everything, which meant no one really was.
Maybe the copy was ready but never handed to design. Maybe a project lead was out, and no one realized a crucial QA step hadn’t happened. Or maybe everyone assumed “someone else” was on it.
Disconnection also was about to breed doubt:
- Doubt in the system
- Doubt in the process
- Sometimes even doubt in each other
Cuneiform’s wake-up call came during one such breakdown. A task was marked “done” but never passed forward. The error wasn’t caught until launch day. That delay? It cost them a frustrated client and an invisible crack in team confidence.
And that daily weight of it? It was demoralizing. High-performers were spending more time managing process breakdowns than doing the work they were hired for.
They needed a shared source of truth. That’s where 5day.io came in as a quiet structural fix that changed everything.
How 5day.io helped Cuneiform Consulting centralize their marketing operations
Cuneiform didn’t overhaul their systems overnight. They couldn’t afford to as work was already flying at them from every direction.
They were managing tight timelines, overlapping campaigns, and a team doing its best to hold things together.
With a single decision to centralize operations into 5day.io, Cuneiform finally made their workflow visible. Discussions now happened in the same space as tasks and files were tied directly to deliverables.
Everyone knew exactly what they owned, and where it stood.
There were no more 10-message threads to confirm next steps. No more combing through chat tools to find the latest version of a file. And because the system enforced clarity, the team didn’t have to.
The result was steady. Calm. Campaigns started flowing again. Deadlines were met without sprints. People stopped triple-checking everything “just in case.”
The firm saw measurable impact.
By eliminating process drag and revision loops, Cuneiform reclaimed over $10,000 every month.
And this operational efficiency directly contributed to a 12% increase in revenue, by helping them not only deliver their existing projects on time, but also accommodate one additional project in that quarter.
Hear the result of implementing 5day.io from Paras Pandya himself, the founder of Cuneiform:
Top features used by Cuneiform’s marketing team were:
1. Project templates with custom workflows
The team replicated campaign structures for recurring projects quickly using templates. They saved time on setup and kept every campaign consistent. It was a critical feature that came handy to them when managing multiple clients under tight deadlines.
2. Time tracking and submission
Knowing the exact billable hours you have worked on a client project is a big part of any marketing agency. But it was a hassle for project managers to remind the team to log hours every week.
They set up custom reminders for the same, and tracking became easy for team members using an auto timer. Everyone submitted their timesheets, and managers could see it all in one single view.
3. Project based permissions for freelancers
Cuneiform worked with a lot of freelancers. Their primary requirement was to be able to give them access to what they needed in the same space they worked in, while keeping internal documents restricted.
Creating custom permissions for freelancers gave them the mobility to keep internal workflows secure and friction-free.
Why do marketing teams like Cuneiform choose 5day.io
Because their team members are done being the glue.
Ask any project lead or creative director and you’ll hear the same thing: they never signed up to be human calendars. But somewhere along the way, their actual work got buried under handoffs and version wrangling.
5day.io is what they choose when they’re ready to get out of that role.
It gives their work a memory, a place where the why, the when, and the who all live together. It holds context and reflects reality outside of just task status. That’s a different kind of power.
The goal is not to build a rigid structure, but to have less mental strain.
If your team is talented but tired…
If your projects feel like they’re surviving, not scaling…
If your clarity is buried under threads, versions, and crossed wires…
Then now is the moment to fix it.
Start the shift with 5day.io
