Log every campaign in a simple spreadsheet, then turn it into an auto-updating dashboard. Register below to get your template for free
This marketing calendar template is a free Excel workbook built to be the one hub where every marketing initiative gets logged. It is a campaign-level view of everything running across channels. Log a row for “Q3 Paid Media Push” or “Fall Product Launch,” tag it by channel, type, and objective, assign an owner and priority, and link out to where the detailed work lives.
What sets this marketing calendar spreadsheet apart is that it does the reporting for you. Fill in the Marketing Calendar Log tab, and a Dashboard tab automatically rolls activities up by status and channel with live counts and charts. Then, the Calendar View tab lays every campaign out across a 26-week timeline, color-coded by channel. A built-in How to Use tab walks through the setup, so there’s no guesswork after you download the marketing calendar template.
Start on the Marketing Calendar Log tab: enter a start date, end date, activity name, campaign, channel, type, objective, owner, status, and priority for each initiative. Keep it at the campaign or initiative level, and use the Project/Asset Link column to point to the detailed calendar or task list where that day-to-day work happens.
Once you’ve logged a few rows, switch to the Dashboard and Calendar View tabs, both update automatically from the log. Use the Dashboard to see, briefly, how many campaigns are live, in progress, planned, or completed and how activity breaks down by channel. Use the Calendar View to spot overlaps or dead weeks across the timeline. Update statuses as campaigns move, and this marketing calendar template stays your team’s live source of truth without any extra setup.
Yes, the marketing calendar excel template is free to download, with no cost involved.
It includes a Marketing Calendar Log for logging campaigns by channel, type, objective, owner, status, and priority, a Dashboard that auto-populates status and channel breakdowns, and a Calendar View showing a 26-week visual timeline.
It’s built for campaign and initiative-level tracking. it’s meant to sit above your existing social or content calendars, instead of replacing them.
Yes, once downloaded, every tab is editable. You can add channels, adjust status categories, or extend the columns to match your workflow.
